As leaders of family enterprises, we are entrusted with more than just the day-to-day management of a business. We carry the responsibility of ensuring both the continuity of our enterprises and the legacy they represent. The role we assume goes beyond managing profits or assets; it is about cultivating the next generation of leaders who will continue what our forebears started.

At the heart of this responsibility is a distinction between ownership and stewardship. While ownership is often seen as control and possession, stewardship calls for a deeper commitment. It involves nurturing, protecting, and growing the business for future generations. This distinction is essential for family businesses to thrive across multiple generations. Those that understand the importance of stewardship over mere ownership are the ones that sustain success.

The Wisdom of Generational Leaders

James (not his real name) the second-generation leader of a major conglomerate with headquarters in Hanoi.  offers profound insight into the reality of family business leadership. His own journey saw him face challenges, especially in working alongside his father, the founder. Through patience and perseverance, mutual respect was earned. James once shared, “Respect and hard work!” His message reflects a fundamental truth in family enterprises: leadership is earned through merit, effort, and responsibility—never through entitlement.

This wisdom underscores the importance of fostering resilience, patience, and hard work in the next generation. It also highlights the importance of empowering successors to earn their place, rather than inherit it by virtue of lineage.

Key Principles for the Steward of a Family Business

  1. Embrace the Legacy of Grit The founders of your business likely started with limited resources, overcoming obstacles through sheer determination and resilience. As a steward, you must embrace this same grit. The challenges of today may differ, but the same persistence that guided your family’s journey will help you face the inevitable trials that come your way.
  2. Innovation Grounded in Experience As a steward, you must innovate to keep the business relevant, but it’s equally important to stay grounded in the experiences of the past. Balancing fresh perspectives with the wisdom of your predecessors creates a foundation for sustainable growth. Respecting the lessons learned in earlier years allows you to push forward without losing sight of the values and principles that shaped the business.
  3. Clear Communication Rooted in Reality Transparency is crucial in family businesses. Open and honest communication ensures that all stakeholders, both inside and outside the family, have a realistic understanding of the business's current standing and future prospects. Be clear about the successes as well as the struggles. Only when family members understand the full picture can they contribute meaningfully to the business's future.
  4. Learning from Struggles Every family business has faced its fair share of adversity. Though the challenges faced by your predecessors may differ from your own, the lessons in resilience, adaptability, and perseverance remain valuable. Reflecting on their struggles can provide clarity as you navigate your own path, ensuring that the stewardship of the business continues to be a source of growth for future generations.

Shifting from Ownership to Stewardship

The ownership mindset can often create the illusion that a business is a personal possession to be controlled or maintained for one’s own benefit. Stewardship, on the other hand, recognizes that the business is a legacy—one that belongs to the family’s past, present, and future. To truly be a steward means to see the business not as something to be held tightly, but as a trust to be nurtured and passed forward. It requires thinking beyond the immediate and focusing on long-term value creation. This is not only for the current generation but for the generations yet to come. Stewardship also demands the humility to step aside when the time is right, allowing the next generation to contribute, lead, and make their mark.