Late last quarter, a business owner I have advised for years sent me a brief message. He is 67 years old, and his company employs nearly 2,000 people.

It was not emotional. It was not dramatic. But it carried weight.

“Prof, do you know anyone who might want to buy our business? Margins are gone. Cash is tight. I’m exhausted. I just want out.”

This was not a failing entrepreneur. Nor was he extravagant. He was a seasoned owner who had spent years fighting inflation, rising interest rates, labor turnover, supply disruptions, and now the deeper uncertainty shaping 2026.

That uncertainty is being reinforced by global signals. Donald Trump speaks openly about power, protectionism, and economic leverage. Xi Jinping has stated that reunification with Taiwan is inevitable. Regardless of political views, markets interpret these signals consistently: volatility is no longer cyclical. It is structural.

I did not answer his question about buyers. Instead, I messaged something that caught him by surprised. “This may not be a selling problem—it may be a leadership and metrics problem.”

When businesses come under pressure, owners instinctively chase revenue. Yet many companies fail not because sales are insufficient, but because cost structures, capital decisions, and leadership discipline are misaligned. It is entirely possible to grow revenue while accelerating cash burn.

Before considering an exit, every owner—local or foreign—should pause and confront five questions.

First, are sales being pursued while cost ratios are ignored? Revenue is visible and reassuring, but margins determine survival. What percentage of income goes to payroll? Is the organization sized for productivity or comfort? Many struggling firms are not under-selling; they are over-staffed.

Second, are fixed costs designed for resilience or prestige? Office space, locations, facilities, and warehouses feel permanent until revenue contracts. If income falls by 20 percent, can the business still operate without distress? In volatile environments, fixed overhead becomes a silent threat.

Third, is marketing spending measured by cash return or by habit? Marketing should deliver clarity, not hope. Which initiatives generate cash, and which continue simply because they are familiar? Growth without financial discipline is not growth; it is postponed pain.

Fourth, is debt supporting strategy—or consuming it? Debt is not inherently dangerous, but unmanaged leverage is unforgiving. What is your DE ratio? Are borrowings funding expansion or sustaining inefficiencies? If interest rates rise again, does the business retain strategic flexibility?

Finally, are decisions being made—or deferred? Indecision carries a cost that rarely appears on financial statements. What decision has been delayed for months? Who is being protected—employees, or personal comfort? In emerging markets especially, delay is often more damaging than a wrong call.

When I later met with this owner, the conversation shifted. He realized he was not exhausted because the business was unviable, but because he had been operating without clear metrics—pursuing revenue while fundamentals quietly eroded. We did not discuss buyers. We ended up discussing the truth.

These conversations are becoming increasingly common. Across Asia and beyond, founders and CEOs are facing the convergence of geopolitical risk, financial tightening, and leadership fatigue. It is in this context that I have been invited to participate in a CEO Leadership webinar on January 24 at 10 am focused on navigating the geopolitical and economic realities of 2026, with emphasis on clarity, resilience, and disciplined decision-making.

The initiative includes a social component, with part of the proceeds directed to selected hospital wards. If you want to book slots for the webinar please contact 0917-3247216 or email service@wbadvisoryasia.com and look for Christine. 

Sometimes, a business does not need an exit. It needs an honest reset. And that always begins with leadership willing to confront reality.

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Navigating 2026

A no-nonsense Zoom Webinar for CEOs and founders operating under pressure.

Learn how to:

  • Break free from operational overload
  • Make clear strategic decisions in uncertain conditions
  • Focus your time on what truly drives results
  • Lead with discipline when the margin for error is thin
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 January 24, 2026 (Saturday)

⏰

 10:00 AM

💻

 Via Zoom

💰

PHP 2,500

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0917-3247216 | service@wbadvisoryasia.com (Look for Christine)

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Join our Family Governance Masterclass — a reflective yet action-oriented session for founders who recognize that building wealth was only the first chapter.

This masterclass helps founders step back from daily control and intentionally design the systems that teach stewardship, responsibility, and respect for value creation—across children, grandchildren, and in-laws.

Learn how to anticipate “What If” moments before comfort turns into complacency, articulate a Shared Purpose that goes beyond privilege, and establish clear governance foundations that protect unity, fairness, and continuity—so the legacy you fought to build does not quietly dissolve in the next generation.

📍

 Manila – March 28, Venue TBA

Secure your slot now!

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 0917-3247216 | service@wbadvisoryasia.com (Look for Christine)